Your next client probably shouldn’t be a person.
You’ve spent years building a business selling your expertise to entrepreneurs. You’ve got the experience. The body of work. The receipts.
But somewhere along the way, you started wondering: what if the next level of your business isn’t more clients like the ones you’ve always had? What if it’s corporate?
Regardless of economic cycles, businesses keep spending in a way consumers and solo entrepreneurs don’t. The money is there.
This isn’t about becoming more corporate. It’s about becoming legible, valuable and irresistible to the people inside corporations who can say yes.
This playbook is for you if…
- i.You’ve been selling to solo entrepreneurs for years, and your business has started to outgrow your buyer.
- ii.You know your stuff, and you’ve built a body of work that gets results.
- iii.You’re ready for bigger contracts and fewer, more substantial clients.
- iv.You want more institutional impact, and revenue that reflects the depth of what you actually know.
This is not for you if you’re looking for a magic pitch, a list of companies to cold email, or a formula for pretending to be a corporate person. Corporate Cash™ is about building a real business development strategy around the expertise you already have.
Ten parts. One path from expert to hired.
Read each part, then put it to work right away with the worksheets at the end. Fill them in on screen or print them and write longhand.
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01
Translate Your Expertise
What concrete business problems do you actually solve?
PROBLEMS, SKILLS & WINS
THE CORPORATE EXPERTISE MAP -
02
Your Ecosystem Is Your Income
Your next corporate client may be one introduction away.
YOUR ECOSYSTEM AUDIT
MAKE YOURSELF REFERABLE
YOUR CORPORATE CASH ECOSYSTEM -
03
Become Corporate-Ready
Credible, functional and easy to hire.
YOUR CORPORATE READINESS AUDIT
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04
Stop Acting Like an Outsider
Corporations are large, extended, dysfunctional families.
YOUR OUTSIDER ADVANTAGE
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05
Prep, Prioritize & Build Your Pipeline
People, relationships, conversations, opportunities and follow-up.
YOUR 30-DAY CORPORATE PIPELINE
YOUR WEEKLY PIPELINE PULSE -
06
Meet, Greet & Have Better Conversations
You’re not auditioning. You’re investigating.
YOUR CONVERSATION MAP
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07
Your Sales Cycle
Sales is not something that happens to you. It is a craft.
YOUR SALES SKILLS SCORECARD
YOUR CORPORATE SALES PROCESS -
08
Pricing Principles
Change the scope before you change your worth.
YOUR CORPORATE PRICING ARCHITECTURE
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09
Learning From No
Turn every no into information.
YOUR NO AUTOPSY
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10
Do What You Say You Will Do
The sale gets you in the door. The delivery determines whether another door opens.
YOUR CLIENT EXPERIENCE BLUEPRINT
YOUR DWYSYWD CONTRACT
Built to be used, not just read.
Not just ideas. A plan you can act on Monday.
A corporate offer
Know which business problems you solve, who pays to solve them and what to sell them.
Your way into the room
A map of the people who already know you, and the people they know.
A 30-day pipeline
Real names, real conversations and a weekly check-in that keeps them moving.
A price you can say out loud
Your minimum, target and stretch numbers, plus a leaner scope ready if the budget is smaller.
I started working with Lauren when I had the chance to pitch a buzzy startup. Within three days of working on my proposal I closed a $40k sale, the largest ever in my business.
Lauren Sunday
Lauren has worked in human performance for more than 30 years, with clients including Olympians, billionaires, members of the House of Representatives and small business owners. As a consultant she has closed millions of dollars in corporate contracts with clients like Verizon, Sallie Mae, Bridgewater, Deloitte and Media General.
She started teaching the Corporate Cash™ method in 2018 and is dedicated to growing the number of consultants with multi-million dollar businesses selling to corporate clients. She lives with her hubs and PDA/PANDA kiddo, one dog and two cats in South Orange, NJ, though they frequently head down to their home in the Dominican Republic, where she can surf and sun.
I’ve spent years watching brilliant experts make their businesses smaller than their actual expertise.
They keep looking for more individual clients when their work is already capable of creating change at the organizational level. I think that’s a waste.
Corporate Cash™ is my framework for helping experienced coaches, consultants and experts cross that bridge, without abandoning their voice, their values, or the weird thing that makes their work theirs.
Because you don’t have to sell your soul to sell to corporations. You just have to learn how the game works. And then you can change the game from the inside.
Lauren
Everything you need to land your first corporate client.
- 89-page playbook in ten action-first parts
- Fill-in worksheets for every part, on screen or in print
- Pipeline tracker, sales process map and pricing architecture
- Instant PDF download
Good questions, straight answers.
I’ve never worked with a corporate client. Is this for me?
Yes. You don’t need a Fortune 500 logo or twenty case studies. Corporate is full of people just like the people you’ve already helped, and the playbook shows you how to translate the results you already have.
Do I need to rebrand or build a new website first?
No. You don’t need a six-month rebrand or an $18,000 “corporate identity.” Part Three covers the short list that makes you credible, functional and easy to hire, and nothing more.
How does the playbook work?
It’s a PDF you download instantly. Read each part all the way through, then return to the worksheets at the end of it. Fill them out on screen or print them and write longhand.
Ready to change who gets to buy your work?
Your next corporate client may be one introduction away. You are probably more ready than you think.
GET THE PLAYBOOK